On the fast track
Cogo Digital - Marcelo Hudson, Dale Galloway, Hannah Faesenkloet and Joseph Milson
The morning after Hannah Faesenkloet graduates with a Bachelor of Design Innovation, the 21-year-old will be back working in the start-up company she’s founded with three other former Victoria University of Wellington students.
Hannah is the youngest person, and the only woman, to currently be part of Wellington’s Lightning Lab—New Zealand’s first digital accelerator programme to help fledgling companies prove, build and launch their offering.
Hannah’s company, Cogo Digital, has developed a management tool that maps knowledge resources. Called Co-Operly, the system gathers information about employees’ knowledge and roles, helping to reduce the impact when staff members leave and improving efficiency in how knowledge is distributed through an organisation.
The innovative project was created by a team of students—Joseph Milsom, Marcelo Hudson and Dale Galloway—and is a great example of collaboration across disciplines.
Joseph Milson graduated from Victoria with a Bachelor of Music in sonic art in 2013 and will graduate with a Graduate Diploma in Science with a computer science endorsement this year. Marcelo Hudson will graduate with a Bachelor of Music in sonic art this year and Dale Galloway will also graduate this year, with a Bachelor of Commerce and Administration in Marketing and a Bachelor of Science in Psychology.
But the idea wasn’t what got the team into the Lightning Lab—they started the accelerator programme with a health and fitness app designed to get people off the couch.
“After one terrible day in the first week, we knew it wasn’t going to work,” says Hannah. “We went out for an ice cream and realised you have to be really passionate about something and believe in its potential, to take it through an intense programme like the Lightning Lab.”
After their “ice cream epiphany”, Hannah says the four members of the group spent the weekend forming a new idea.
“My personal motivation was frustration with having to troll through 45 minutes of a video to find the two minutes I wanted or seeing our developers trying to find succinct answers to programming roadblocks.
“It was one of our mentors at the Lightning Lab who pointed out the potential to adapt our idea for the corporate world.”
For more information visit www.cogodigital.co.nz or http://lightninglab.co.nz/